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AI-Enhanced Reputation Management, Social Media & Websites for Hotels & Motels

More 5‑star reviews.Every review answered.

We reply to every review on Google, Tripadvisor, Booking.com, Expedia and Medallia in your brand’s voice, and invite every guest to leave one.

A hotel owner at the front desk smiles at a new review on his phone. Example: a 5-star Google review arrives, a reply is written in the hotel’s voice and posted, and the rating rises from 4.2 to 4.6.

Build a Social PresenceGuests Expect to See.

A consistently active social media presence across Facebook, Instagram, and X (formerly Twitter). Weekly posts, quality content, and stronger brand awareness built for hotels.

A guest at golden hour photographs the hotel pool with her phone. Example: a week of posts is scheduled, the pool photo goes live on Instagram, Facebook and X, likes climb and the hotel replies to a guest who booked.

Fast. ADA-compliant.Direct Bookings. Zero Commissions.

Mobile-first websites built for your property and your brand standards, so more guests book with you instead of paying an online travel agency’s commission.

A couple planning a road trip book a hotel on their laptop. Example: a hotel website assembles, a guest books three nights direct with no OTA commission, and the site scores 100 for accessibility.

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Trusted by 400+ branded hotelsReviews, social and websites, one team

Trusted by

Hotels that trust us

Owners of 400+ branded hotels, plus independents across the country, manage their reputation with Guest Trends.

  • Holiday Inn Express
  • La Quinta
  • SpringHill Suites
  • Comfort Inn & Suites
  • Econo Lodge
  • Hotel Savannah
  • La Jolla Cove
  • Desert Air Motel
  • Countryside Suites
  • Tropicana Motel
  • Peddlers Inn

Names identify hotels our clients own or operate. Guest Trends is not affiliated with or endorsed by any hotel brand.

Book a demo

A live walkthrough of the platform with our team.

What we do

Three products, one team for your hotel

Your reviews, your social media and your website, run by the people who have marketed hotels to travelers since the ’90s.

Reputation Management

Every review answered, in your voice.

Our team and AI write a reply to every review on every site, within your brand standards, usually the same day. We invite every guest to review you and flag the reviews that break the rules.

  • Replies on Google, Tripadvisor, Booking.com, Expedia and Medallia
  • Review invitations to every guest, with no gating
  • In-stay QR codes and a staff leaderboard
  • Google Business Profile kept sharp through the official API
  • Monthly reports for every property
Get a free audit See every reputation feature

Social Media Marketing

Your hotel, worth following.

We plan, design and publish weekly content tailored to your hotel across Facebook, Instagram and X, while running a targeted monthly Facebook ad campaign to expand your digital reach.

  • Facebook, Instagram and X account creation and setup
  • Content planning, design and writing
  • Hotel-focused topics: amenities, guest reviews, promotions, local events and attractions
  • Posted to Facebook, Instagram and X
  • A targeted monthly Facebook ad campaign
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Website Development

A Commission-Free Website.

We design and build a website for your property: fast on every phone, usable by every guest, easy to find on Google and built to send bookings straight to you instead of an online travel agency.

  • Design within your brand standards
  • WCAG 2.2 AA accessibility, tested on every page
  • Mobile-first and fast on every connection
  • Connect your booking engine or use our commission-free website inventory
  • Property sites and vanity sites
Contact us
Book a demo

A live walkthrough of the platform with our team.

Integrations

One platform for every review site and social network

Guest Trends brings your Google, Tripadvisor, Booking.com, Expedia and Medallia reviews into one place, and runs your Facebook, Instagram and X from the same team.

Guest Trends, Targeting Today’s Traveler

Review sites

  • Google
  • Tripadvisor
  • Booking.com
  • Expedia
  • Medallia

Social networks

  • Facebook
  • X
  • Instagram
Contact us

Or call (800) 332-3948

Features

Everything you need to manage your hotel’s reputation

One platform to win more reviews, answer every one of them, fix problems during the stay and see how every property is doing.

  • Buries negative reviews

    Protect your hotel revenue

    A steady flow of fresh reviews pushes older negative reviews down the page, so more travelers choose your hotel instead of your competitors.

  • Neutralizes up to 82%

    Turn negative feedback into trust

    Custom, human-touched responses within 24–48 hours can neutralize up to 82% of negative sentiment and show travelers that you care.

  • Intercepts complaints early

    Solve issues before they go public

    Guests can share feedback privately during and after their stay, so you can make it right before a negative review is posted. Every guest still gets the same invitation to review.

  • Drives more positive reviews

    Get 5-star reviews, faster

    AI-assisted tools help guests post reviews on Google and Tripadvisor in as little as 15–30 seconds.

  • Keeps you in search results

    Maintain strong visibility

    A steady flow of positive reviews helps you stay above key rating thresholds, preventing your hotel from being filtered out by travelers.

  • Comp-set analytics

    Stay ahead of the competition

    A centralized dashboard shows guest sentiment from different review sites, so you can spot trends, fix issues, and outperform local competitors.

Get a free audit

Free, with no credit card required.

Why it matters

Why answering every review wins you more bookings

Travelers don’t just read your reviews. They read your replies, and they judge your hotel by them.

Left unanswered

  • Silence looks like you don’t careEvery future guest sees the complaint, and nobody standing behind the hotel.
  • The complaint gets the last wordWithout your side of the story, one bad night shapes every booking decision.
  • Your profile looks unmanagedGoogle tells businesses to reply to reviews. Silence signals nobody is home.
Google reviews

Your hotel

Daniel R.2 out of 5 stars, 2 days ago

“Check-in took forever and our room was not ready until 5.”

Reply from the owner

1Daniel, thank you for telling us. 2You should never wait for your room, and we are sorry you did. 3We have added a second agent at the desk on weekends. 4We would love to welcome you back properly.

Replied the same day

Example review and reply.

Answered well

88% of consumers would use a business that replies to all of its reviews. Only 47% would choose one that never replies. Source: BrightLocal Local Consumer Review Survey, 2024

Illustration: a hotel owner reading guest reviews on a tablet

Every reply we write follows four steps

The reply on the phone above is not luck. It is a method, applied to every review on every platform, in your brand’s voice.

  1. 1Thank the guest by nameA real name and a real thank-you show a person read the review.
  2. 2Own the problemNo excuses and no copy-paste. Acknowledge exactly what went wrong.
  3. 3Say what you changedThis is the line future guests care about most.
  4. 4Invite them backEnd on hospitality. The next reader is deciding whether to book.

Google’s own guide to ranking higher in local search tells businesses to respond to their reviews. Read Google Business Profile Help

Contact us

Or call (800) 332-3948

Revenue calculator

What is one more star worth to your hotel?

Cornell research found that a one-point rise in review score lets a hotel raise its rates 11.2% at the same occupancy. Try your own numbers.

+11.2%rate per review point

Source: Cornell Center for Hospitality Research, Anderson (2012). Estimates are illustrative.

110
$139
68%
+0.4★

Added room revenue per year

$170,015

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Testimonials

What hotel owners say about us

In their own words, from owners we work with across the country.

Get a free audit

Free, with no credit card required.

Client property: Holiday Inn Express & SuitesClient property: La Quinta Inn & SuitesClient property: SpringHill Suites
I’m happy with Guest Trends, that is why I keep renewing.
Kamini PatelOwner, Anadarko Motel
I am very happy & satisfied with GT. I don’t have anything to say but good words. I’m going to refer GT to my friends & family.
Yogesh PatelOwner, Peddlers Inn Motel, Ulysses
I am happy & satisfied with how Steve and his company handles my businesses.
Pravin DesaiOwner, Countryside Suites
I am happy & satisfied with Guest Trends and how you guys are handling the website.
Sam PatelOwner, Tropicana Motel, Wauchula
Happy & satisfied with how Guest Trends is handling my business.
Alkesh PatelOwner, Owensville Motor Inn
Happy & satisfied with Guest Trends. And I’ll refer Guest Trends to my friends.
Viren BhaktaOwner, Copa Budget Inn, Medicine Lodge
A classic roadside motel sign: Desert Air Motel, a client property
Guest Trends, Targeting Today’s Traveler

The Traveler Coupon Guides

Founded by Steve J. Lewis in the ’90s

Our story

Marketing hotels to travelers since the ’90s

Our founder and CEO Steve J. Lewis pioneered marketing to the roadside traveler with HotelCoupons.com. The channels moved from printed guides to reviews, maps and social. The job did not: put your hotel in front of the right traveler, looking its best.

“We’re here to strengthen, protect and defend your hotel in a changing online world.”
Steve J. Lewis, Founder and CEO
Book a demo

A live walkthrough of the platform with our team.

FAQ

Questions hotel owners ask us

Something else? A real person answers.

Contact us

Or call (800) 332-3948

What is hotel reputation management?
It is the ongoing work of monitoring, answering and improving what travelers see about your hotel online: reviews on Google, Tripadvisor, Booking.com, Expedia and Medallia, your Google Business Profile, and your social media. Guest Trends handles all of it for franchise and independent hotels.
Why should a hotel reply to every review?
Because future guests read the replies. In a 2019 Tripadvisor and Ipsos MORI study, 89% of travelers said a thoughtful response to a negative review improved their impression of a business. Research published in Marketing Science found that hotels which start responding get 12% more reviews and ratings 0.12 stars higher on average.
Do you reply to every review?
Yes. Replies are drafted in your property’s voice and follow your brand standards. Praise gets thanked. Complaints get a clear recovery path that the next guest can see.
Can you delete bad reviews?
No one can legitimately delete a genuine review. We flag reviews that break Google’s or Tripadvisor’s content policies, such as spam or conflicts of interest, and request removal. For everything else, a fast, professional reply is the most effective fix.
Is it allowed to ask guests for reviews?
Yes, if you ask every guest, not only the happy ones, and never offer a reward. Google prohibits review gating and incentivized reviews. Our review invites go to all guests, so your profile stays compliant.
How does Guest Trends connect to Google?
Through the official Google Business Profile API. That keeps your photos, hours, amenities and replies in sync with Google without sharing passwords.
Do you work within franchise brand standards?
Yes. Most of our 400+ clients are franchise hotels, and every reply follows the brand’s guidelines and tone of voice.

Free audit

How does your hotel compare with your competitors?

Tell us your hotel and the hotels you compete with. We will compare your reviews, ratings and social media with theirs, and send you a free report with clear recommendations.

Required must be filled inOptional can be left empty

What would you like us to audit? Required

Tick one or both.

Your hotel

For example: Holiday Inn Express, Tulsa OK

Your competitors

The hotels that compete with you for the same guests (your comp set). Add one or two. Hotel name and city is enough.

For example: Hampton Inn, Tulsa OK

Where should we send your report?

For example your general manager. To add more than one, put a comma between them.

Free, with no credit card required. We email your report to the addresses above.

  • Review response rates by platform
  • Review volume and sentiment analysis
  • Competitor ratings, rankings, and trends
  • AI review tone and guest feedback insights

Prefer to talk first? Book a demo, contact us or call (800) 332-3948.

Contact us

Talk to a real person

Book a live demo of the platform, or ask us anything about reputation management for your hotels.

How can we help?

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